Service Franchise Summit
2027 Details Coming Soon
A high-impact summit for franchise executives driving growth in home services, health, fitness, pet, education, and other service-based industries.
Service Franchise Summit 2027 is in the works, and more details are coming soon
Early bird registration is now open. Seats are limited to keep the summit intentionally small and high-impact.
Questions or want to explore speaking or sponsoring?
Email basecamp@servicefranchisesummit.com & Follow our LinkedIn Page!
2026 Summit Highlights
Service Franchise Summit 2026 brought service franchise leaders together in Sundance for strategy, connection, and a whole lot of mountain energy.
Watch the recap videos below for a look at the conversations, brand challenges, outdoor moments, and peer connection that made this year’s summit one to remember.
What Happened at Service Franchise Summit 2026
In 2026, franchise leaders gathered at Sundance Resort in Utah for a high-impact experience designed around real conversations, practical strategy, and meaningful connection.
The summit featured operator-led keynotes, real franchise case studies, brand challenge presentations, mastermind sessions, and outdoor networking in the mountains.
Highlights included:
- Keynotes and brand insights from service franchise leaders
- Mastermind sessions focused on marketing, operations, growth, and team alignment
- Real brand challenges with practical feedback from peers and facilitators
- Outdoor networking, including ATV riding, hiking, horseback riding, archery, axe throwing, and mountain biking
- Evening connection through dinners, Casino Night, World Cup watch party energy, and after-hours conversations
Service Franchise Summit 2027
Details are coming soon.
Sundance Resort, Utah
(Near Salt Lake City International Airport - SLC)
Date & Time
Wednesday,
June 24 2026 at 2pm to Friday June 26th at 8pm
What’s Coming in 2027
- Practical franchise growth conversations
- Peer-led insight from real operators
- Intentional connection beyond the conference room
Service Franchise Summit 2027 is already taking shape.
We are building the next high-impact Summit for franchise leaders ready to think clearly, challenge what is not working, and bring practical ideas back to their teams.
Want to be the first to know? Follow Service Franchise Summit on LinkedIn and stay connected for 2027 updates.
Logistics Note:
Your registration includes all meals, sessions, and activities. Please note that airfare and hotel accommodation are not included. Room block for Sundance Resort will be shared with Early Bird registrants as soon as it is available.
What to Expect in 2026
- Smarter franchise operations and team alignment
- Proven strategies for scalable marketing systems
- Real-world collaboration that accelerates results
The full 2026 agenda and additional speakers are being finalized now.
Early bird registration is open, and attendees will receive first access to detailed session announcements as they are released.
Who Attends
Service Franchise Summit attracts leaders responsible for building and scaling high-performing franchise systems, including:
- Franchise founders and CEOs leading system-wide growth
- CMOs and marketing directors driving demand generation
- COOs and operations executives improving field performance
- Franchise development leaders building stronger pipelines
- Strategic partners supporting the service franchise ecosystem
This is a community of forward-thinking leaders committed to results that compound.
Service Franchise Summit 2027 Is in the Works
Dates, location, speakers, agenda, and registration details for 2027 will be shared soon. Want to be part of it? Stay connected and be first in line for updates.
Speakers & Facilitators
Service Franchise Summit brings in leaders who have been where you are and figured out what works.
Past speakers and facilitators have included franchise senior executives and growth leaders focused on
Scaling Operations & Field Support
System-Wide Marketing Growth
Franchise Performance & Profitability
Past Speakers & Facilitators (2026)
These leaders helped shape the 2026 Service Franchise Summit experience and brought the kind of practical, operator-led insight that makes this event so valuable.
Doug Flaig
CEO, Stratus Clean
Kristopher Stuart, CFE
CEO, Bloomin' Blinds
Danessa Itaya
President, Maid Brigade
Ken Doty
COO, Caring Senior Service
Erin Fletter
Founder & CEO, Sticky Fingers Cooking
Past Speakers & Facilitators (2025)
Danessa Itaya
President of Bio-One, a Five Star Brand
Kelli Schroeder
Vp of Franchise Development, Threshold Brands
Ken Doty
COO, The Maids
Angelique McMillan
VIP Marketing, Handyman Connection
Lindsay Simpson
CMO, The Dog
Wizard Franchise
Why This Summit Matters Now
Franchise leaders are operating in a high-pressure environment that keeps changing.
- Buyer behavior is shifting.
- Franchisee expectations are rising.
- Teams need clearer communication, stronger systems, and faster alignment.
- The cost of slow or wrong moves keeps getting higher.
This isn’t a pep talk.
It’s the reset your strategy needs to stay competitive.
And the traction your team needs in the next 90 days.
How We Get Results
1
Operator-Tested Strategies That Actually Work
Real franchisors. Real numbers. Real answers to questions like:
How do you lower CAC when marketing costs are exploding?
What’s actually driving franchisee success?
What tech is streamlining ops vs. slowing them down?
How do you improve low-performance owners’ attitudes and behaviors?
What’s actually driving franchisee success?
What tech is streamlining ops vs. slowing them down?
How do you improve low-performance owners’ attitudes and behaviors?
2
Time to Think (and Challenge Your Assumptions)
This isn’t about absorbing more content.
It’s about clearing space to ask sharper questions:
– Where are we overspending effort for underwhelming results?
– What outdated assumptions are slowing us down?
– Where’s the system friction, and what’s the cost?
You’ll tackle these questions through small groups, facilitated work, and intentional space to think clearly.
3
A 90-Day Plan
You’ll Actually Use
You won’t leave with a notebook full of “someday” ideas.
You’ll leave with a focused roadmap for your next quarter, including:
– Tangible goals tied to your ops, marketing, and tech needs today
– Prioritized moves built from peer and expert insight
– A support network you’ll keep leaning on post-event
The full 2026 agenda and additional speakers will be available soon!
Early bird registration is open, and attendees will receive first access to detailed session announcements as they are released.
This isn’t for everyone
It’s for leaders ready to stop playing defense and start building SMARTER, FASTER.
If that’s you? Don’t wait.
What It Looked Like in 2025!
(Sample Agenda – 2026 schedule to be announced)
Every session, every setting, every moment is designed for traction.
Day 1
Arrival + Kickoff
Wed
June 24
8:00 AM – 2:00 PM – Optional Golf (RSVP Required)
12:00 – 2:00 PM – Charter Pickup from SLC Airport
5:30 PM – Welcome Dinner + Cocktail Hour (Upper Pool Deck)
7:30 PM – Crater Party (Homestead Crater)
Day 2
Strategy + Connection
Thurs
June 25
8:00 AM – Breakfast (Timpanogos)
8:30 AM – Kickoff + Keynote + Real Brand Wins & Fails
Kickoff: Trevor & Dave
Keynote: Danessa Itaya
9:15 AM – Brand Challenge Presentation
Speakers: Lindsay Simpson & Kelli Schroeder
9:45 AM – Break
10:00 AM – Mastermind Groups
12:30 PM – Lunch + Brand Challenge Presentation
Presenter: Ken Doty
1:30 PM – Outdoor Group Activity: ATV Ride (Midway)
6:30 PM – Dinner (Upper Pool Deck)
7:30 PM – Casino Night (Timpanogos Room)
Day 3
Deep Dive & Strategy
Fri
June 26
7:30 – 9:00 AM – Breakfast (Timpanogos Room)
8:00 AM – Group 1 – Fly Fishing (Provo River)
9:30 AM – Group 2 – Ziplining (Sundance Resort)
12:30 PM – Lunch + Brand Challenge Presentations (Part 2)
Presenter: Angelique McMillan
1:30 PM – Mastermind Strategy Sessions
4:00 PM – Outdoor Group Activity: Guided Hike (Stewart Falls)
7:00 PM – Closing Dinner (Rodizio Grill)
9:00 PM – Dinner / Bar Crawl (Main Street, Park City)
4:00 PM – Outdoor Group Activity: Guided Hike (Stewart Falls)
7:00 PM – Closing Dinner (Rodizio Grill)
9:00 PM – Dinner / Bar Crawl (Main Street, Park City)
This sample agenda reflects the 2025 program and is provided to illustrate the style of content and experiences.
The final 2026 agenda will be announced closer to the event.
2026 Agenda Recap
Every session, setting, and shared experience was designed for traction.
Pre-Summit
Tuesday, June 23
Optional Pre-Show Dinner
Early arrivals gathered at Foundry Grill at Sundance Resort for extra time to connect before the Summit officially began.
Day 1
Wednesday, June 24
Arrival and Kickoff
Attendees arrived, checked in, grabbed their badges and swag, and kicked off the Summit with fresh mountain air. The official opening included the Stewart Falls Hike, followed by dinner and evening connection at Sundance.
Day 2
Thursday, June 25
Strategy and Connection
The day started with breakfast and a keynote from Doug Flaig, followed by brand challenge presentations, mastermind groups, lunch, and an outdoor ATV riding experience. The evening brought everyone back together for dinner, World Cup energy, Casino Night, and plenty of laughs.
Day 3
Friday, June 26
Strategy and Takeaways
The final day included an optional morning meditation, breakfast, Erin Fletter's brand challenge presentation, final mastermind sessions, outdoor group activities, lunch, and a closing wrap-up focused on key takeaways and next steps. Attendees left with clearer ideas, stronger relationships, and momentum to take back to their teams.
Dress Code
Mountain casual all week. Think comfortable pants, layers, T-shirts, pullovers, ball caps, and shoes you can walk or hike in. Leave the blazer and dress shoes at home.
June 23–26, 2026 · Utah
Service Franchise Summit 2026 Agenda
Every session, every setting, every moment is designed for traction.
Pre-Summit
Tuesday, June 23
6:30 PM — Optional Pre-Show Dinner
For early arrivals who want extra time to connect before the Summit officially begins.
Day 1
Wednesday, June 24
Arrival + Kickoff
Morning
Optional Mountain Bike or Hike
Already in town? Grab some fresh mountain air before the Summit begins.
1:00 – 3:30 PM
Registration
Grab your badge, swag, and get settled.
4:00 PM
Stewart Falls Hike
The official Summit kickoff. Come ready for great views, better conversations, and a strong start to the week.
7:00 PM
Dinner
Good food, real conversations, and the first big connection point of the Summit.
Evening
Hot Tub + Owl Bar
Relax, hang out, and keep the conversations going.
Day 2
Thursday, June 25
Strategy + Connection
8:00 AM
Breakfast
Come in mountain casual. Big day ahead.
8:20 AM
Kickoff + Keynote Speaker
We start strong with ideas built for franchisors who want practical growth.
9:05 AM
Brand Challenge Presentations
Real challenges. Real brands. Real insight.
9:35 AM
Break
Stretch, caffeinate, and reset.
9:45 AM
Mastermind Groups
Small-group problem solving with people who understand franchising from the inside.
12:30 PM
Lunch + Brand Challenge
More strategy, more perspective, and a chance to keep the conversation moving.
1:30 PM
ATV Riding
Take the conversation off-site and into the mountains.
5:30 PM
Back to Base + Freshen Up
Clean up, change if you'd like, and get ready for the evening.
6:30 PM
Dinner
Another chance to connect with franchisors, facilitators, and the people you'll be glad you met.
7:30 PM
Casino Night
A little friendly competition, a lot of laughs, and the coveted GOAT trophy.
Day 3
Friday, June 26
Strategy + Takeaways
8:00 AM
Breakfast
Come dressed for your outdoor activity.
8:20 AM
Brand Challenge Presentation
One more round of smart ideas and practical insight.
8:45 AM
Mastermind Groups
Final group strategy work before the outdoor sessions begin.
9:30 AM
Choose Your Adventure
Pick your path into the mountains.
Mountain Biking
Zipline Tour
Horseback Riding
12:30 PM
Lunch + Brand Challenge Presentation
Refuel and gather a few final ideas before the closing sessions.
1:30 PM
Mastermind Groups
Your final strategy session. This is where plans get sharper.
2:15 PM
Key Takeaways + Wrap-Up
Please stay through this session. This is where the Summit comes together and everyone leaves with clear next steps.
3:00 PM
Official Summit Close
Schedule your Uber or rental car departure no earlier than 3:00 PM.
6:30 PM
Optional Dinner for Those Staying
For anyone staying Friday night, dinner is included.
8:30 PM
Owl Bar — Live Music + Networking
Close the week with music, drinks, and one last round of great conversations.
Travel Notes
Plan to arrive at Salt Lake City International Airport by 1:00 PM on Wednesday, June 24 so you have time to get to Sundance and join the 4:00 PM kickoff hike.
On Friday, June 26, please do not schedule your Uber or rental car departure before 3:00 PM. If flying out Friday, book a flight after 6:00 PM. Saturday morning departures are still the easiest option.
Dress Code
Mountain casual all week. Think comfortable pants, layers, T-shirts, pullovers, ball caps, and shoes you can walk or hike in. Leave the blazer and dress shoes at home.
Agenda for 2026
Every session, every setting, every moment is designed for traction.
Day 1
Arrival + Kickoff
Wed
June 24
Morning – Optional Mountain Bike or Hike
Early birds get the views.
1:00 – 3:30 PM – Registration
Grab your badge and swag.
4:00 PM – Stewart’s Falls Hike
Enjoy incredible views and even better conversations.
7:00 PM – Dinner
Because great ideas happen over great food.
Evening – Hot Tub + Owl Bar
Soak, sip, and stay up late.
Day 2
Strategy + Connection
Thurs
June 25
8:00 AM – Breakfast
Fuel up. Big day ahead.
8:20 AM – Kickoff + Keynote Speaker
Time to get inspired. We’re bringing the heat right out of the gate.
9:05 AM – Brand Challenge Presentations
What’s working, what’s not, and why.
9:35 AM – Break
Stretch, caffeinate, strategize.
9:45 AM – Mastermind Groups
This is where the magic happens. Real talk. Real solutions.
12:30 PM – Lunch + Brand Challenge
More food. More brilliance. You get the idea.
1:30 PM – ATV Riding
Buckle up. We’re taking the boardroom off-road.
5:30 PM – Back to Base – Freshen Up
Shower off the dust, put on your best, and get ready for the evening.
6:30 PM – Dinner
Another unforgettable meal with your franchise fam.
7:30 PM – Casino Night
Feeling lucky? Go all-in and compete for the coveted GOAT trophy.
Day 3
Deep Dive & Strategy
Fri
June 26
8:00 AM – Breakfast
Last call for morning fuel before we get rolling.
8:20 AM – Brand Challenge Presentation
Innovation takes the stage. Big ideas. Bold thinking.
8:45 AM – Mastermind Groups
Strategy refinement begins. This is where clarity sharpens.
9:30 AM – Choose Your Adventure:
Group 1: Mountain Biking – Shred the trails
Group 2: Zipline Tour – Fly through the trees
Group 3: Horseback Riding – Saddle up, partner
12:30 PM – Lunch + Brand Challenge Presentation
One more round of innovation and inspiration.
1:30 PM – Mastermind Groups
Final strategy session.
4:30 PM – Key Takeaways + Wrap-Up
We bring it all together and focus on what you’ll take home and put into action.
5:30 PM – Change for Dinner or Catch Your Uber
Heading out early? No judgment. We’ll miss you at the finale.
6:30 PM – Dinner + Closing
Where the week comes full circle.
8:30 PM – Owl Bar – Live Music and Networking
End on a high note. Live tunes, cold drinks, and the best company.
Fly out Saturday morning—trust us on this.
This sample agenda reflects the 2025 program and is provided to illustrate the style of content and experiences.
The final 2026 agenda will be announced closer to the event.
Lights, Camera, Action!
Need video content? We’ve got you covered!
Enhance your thought leadership and tell your unique story with FranchiseFilming.
Fly in a day early on Tuesday and spend just 60 minutes filming with us.
You’ll receive 30+ high-quality short form videos, showcasing your expertise, story, – even a new headshot. Perfect for boosting your brand visibility and credibility.
*Rates TBD (not included in conference ticket)
Our 2026 Partners
Thank you to the partners who helped make Service Franchise Summit 2026 possible.
Your support helped create a high-impact experience for the franchise leaders who joined us in Sundance.
2027 Partnership Opportunities
Service Franchise Summit 2027 partnership opportunities are coming soon. If you are interested in sponsorship, thought leadership, or activation opportunities, contact basecamp@servicefranchisesummit.com.
Thank You to Our 2025 Partners
We’re grateful to the brands and partners who helped make the 2025 summit a success.
Register to Get Updates
*By completing this RSVP, you agree to receive event updates and communication by text and email. Message and data rates may apply.
“95% of people said their mood improved after spending time in nature and it helps curb burnout by 72%.” (Forbes)
Stay Connected
Questions or partnership inquiries?
We’d love to connect.
Follow Service Franchise Summit on LinkedIn
Service Franchise Summit 2026 was held at Sundance Resort in Utah, located in the Wasatch Mountains about an hour from Salt Lake City International Airport and around 25 minutes from Provo.
Details are coming soon. Follow Service Franchise Summit on LinkedIn or contact basecamp@servicefranchisesummit.com to stay updated.
Service Franchise Summit is designed for franchise executives and operators responsible for growth, performance, and team alignment, including:
- CEOs and Founders shaping system-wide direction
- CMOs and Marketing Leaders driving brand visibility
- COOs and Operations Executives managing scale and service delivery
This summit focuses on operational and marketing strategy. It's not designed for franchise sales teams or supplier sales outreach.
Past Summits have included keynotes, brand challenge presentations, mastermind sessions, outdoor networking, strategy conversations, and facilitated group work.
Yes. Expect a mix of learning, collaboration, and outdoor experiences such as:
- Zip-lining, hiking, and fly fishing in the mountains
- Optional golf or mountain biking for early arrivals
- Evenings that feature dinner conversations, networking, and relaxed group experiences
Yes. All meals, coffee breaks, and evening events are covered, so you can stay fully engaged throughout the summit.
Yes — that's part of the Service Franchise Summit rhythm. Morning sessions focus on strategy and collaboration. Afternoons move outdoors for group adventures that build stronger relationships and perspective. Both are part of the experience.
Mountain casual all week. Think comfortable pants, layers, T-shirts, pullovers, ball caps, and shoes you can walk or hike in. Leave the blazer and dress shoes at home.
- Access to all sessions and mastermind discussions
- Group adventures and networking activities
- All meals and non-alcoholic beverages
- Curated peer groups and facilitated working sessions
- Access to post-event takeaways and recorded highlights
- Airfare and hotel accommodations
- Personal expenses or optional early-arrival activities
Room block information at Sundance Resort will be shared when registration opens.
Yes — though space is limited. Each brand typically brings one to two senior leaders to keep sessions balanced and collaborative.
Yes. If your schedule changes, your seat can be transferred to another senior leader from your company at no cost up to two weeks before the event.
The Service Franchise Summit was built by operators for operators. Attendees leave with:
- A 90-day action plan for their team or department
- New peer relationships that continue beyond the summit
- Tested frameworks from real franchisors facing the same challenges
- Fresh perspective from stepping away to think, build, and plan
Email basecamp@servicefranchisesummit.com and follow our LinkedIn Page.
Important Travel Note: Please be aware that round-trip airport transportation is not included in your registration this year. We recommend arranging a rental car or rideshare service (Uber/Lyft) for your travel to and from the resort to ensure you have flexibility during your stay.